I’m studying for my Health & Medical class and need an explanation.
You are the office manager of a group practice. At this month’s staff meeting you are introducing a new office policy related to a new dress code for all non-clinical personnel. You also want to encourage employee compliance with these new policies. Describe how you will:
Explain the purpose of the dress code policy
Encourage and motivate employees to follow the new policy.
Health Services Marketing Presentation
Digital Marketing ?Strategy Presentation?
For this assignment, use the small health care organization or department that you selected in the first assignment. Your presentation should be targeted to the department, service, or product you selected and the specific population that it serves. Use PowerPoint or Prezi to create a digital marketing strategy.
Note: This assignment is a separate PowerPoint or Prezi. However, you will include a summary of this strategy (including any edits or revisions based on faculty feedback) in the final Strategic Marketing Plan assignment.
Include the following elements:
State the organization’s mission and vision.
Identify the target market.
Who is the customer that you are marketing to?
How are you segmenting the market that you are catering to?
Provide as many details as possible (age, gender, race, ethnicity, income, education, geographic location).
Select the digital media, including social media platforms that you will use.
Justify your choices.
Review the organization’s website.
Identify website updates that would be beneficial as a part of your strategy.
Provide a rationale for the updates that you recommend.
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