ABC Motor Company Consumer Behavior Proposal
ABC Motor Company Consumer Behavior Proposal Outline
You are a consumer behavior consultant, for Integrity Research Corporation, a full-service marketing research and development company. Your client, ABC Motor Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new luxury hybrid car. You must develop marketing strategies to attract Generations X and Y in domestic and foreign markets. The company has a $40 million advertising budget for the new car model launch in the United States and China.
Create a proposal letter and outline at least 700 words for the ABC Motor Company, Board of Directors. This introductory letter will provide an outline, for the Week 8 Final Project in brief sections. Please address the following areas in your correspondence:
o Project definition
o Program objectives