American Marketing Association Ethical Standards Discussion

American Marketing Association Ethical Standards Discussion

Assignment:

Prompt: After reading the American Marketing Association’s ethical standards, talk about what advice you would give to someone who is new to the industry. In your advice, discuss ethical best practices in integrated marketing communications. What is most important to keep in mind? What could potentially occur if your advice, or ethical best practices, are not followed? Explain using examples.

Specifically, the following critical elements must be addressed:

• Discuss ethical best practices in an integrated marketing campaign.
• Explain potential concerns that can occur if ethical best practices are not followed.

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