Berkeley Audience Segmentation Discussion Essay
Assignment Instructions: AUDIENCE SEGMENT DESCRIPTION Research and develop a customer profile for the target audience for your client organization.
Review the readings from Week 3 related to audience segmentation.
Provide a complete description of at least one target audience segment for the communication plan you are developing for your client organization.
Describe the audience segment’s demographics and psychographics.
O’Sullivan et al.: Ch 2
Harrington: Ch 3
importance of Effective Communication in Employment Discussion
#1 Communication helps us express our ideas and better understand others. In fact, delivering clear messages through oral and written communication are critical aspects of our daily lives.
Select one of the areas below and thoroughly explain why effective communication is important in that area. Include 2 – 3 examples from your own experience.
#2 Why is active listening so critical to workplace success?
|Active listening helps us communicate effectively with others and resolve conflicts. However, distractions such as mobile devices and emails may impact our ability to actively listen to our colleagues. Why is active listening an important skill in the workplace? Select one option below and thoroughly explain its importance. Feel free to share any active listening strategies you have learned about.
Building professional relationships