The instruction for the written report is listed below. I am reasonable for the part “a. to construct the brand architecture”, which includes “graphically representing the brand hierarchy”, “discuss the roles of brands in the portfolio. Focus on your brand and others deemed important to your brand” and “discuss the hierarchy of the brand”. Therefore, you only need to finish the three questions.
The topic of the project is the rebranding of KIA. KIA has undergone a radical change in the last two years, including the logo, models, prices, brand positioning, etc. The radical rebranding has increased KIA’s sales in the US market. Therefore, you should write this report around KIA’s rebranding. The first and second attachments are the instructions for the report. The link below is the PowerPoint Presentation of the report, which is useful for you to have an overview of the report and other parts finished by my teammates.
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