Business Individual Case Study Analysis Essay Assignment

Business Individual Case Study Analysis Essay Assignment

Step 1: this assignment is on the Gillette and the #metoomovement
Step 2: all information highlighted in blue will be sent to you individually

Read Notes on Product Line Management and Product-Life Cycle as additional useful resource for completing this assignment as well as the following Notes:

Watch Integrated Promotion Decisions Video before answering Question 1 in the Assignment – measures disciplinary knowledge and ethical and critical thinking.

Notes on Promotion Mix and Product-Life Cycle

Watch Pricing Decisions Video to before answering Question 3 in the Assignment measures disciplinary knowledge; ethical and critical thinking.

Notes on Pricing Objectives and Product-Life Cycle

Question 4: Link to college library on what is a measurable performance outcomes in a strategic audit: https://eds-b-ebscohost-com.library.esc.edu/eds/pdfviewer/pdfviewer?vid=0&sid=cbb23cf1-601c-47d2-a816-1b6efc2d85d5%40sessionmgr103

another resource for question 4 – the audit: http://library.esc.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9507242790&site=eds-live

or the balanced score card can also be used as part of the audit:https://www.youtube.com/watch?v=OZtNk__7Qyg

see picture of table that can be used for the audit. ( I have attached a copy of the table below)

Step 3

Open the attached document “Assignment 5”, answer each of the 5 questions for 2 points each for correct response. Submit your assignment. Note – the customer is the target market for each element of the mix. The marketing mix must be relevant for your target market not what the firm is currently doing. This should be the same target market as in assignment 4.

Business Essay

Assignment Body:

Word File Use APA writing rules subject to the following specific modifications:

  Use Times New Roman font,12 point.

  In general, single space within the document using left alignment subject to the instructions

below.

  Use one-inch margins and tab stops at 0.35 inches.

  Page numbers should be in a footer 0.7 inches from the bottom of each page except any

cover page.

  Use page breaks instead of multiple lines when starting a new page.

  Paragraphs are written in block paragraph form, left aligned

  Lists are sequentially numbered or lettered indented lines that are left aligned and formatted

using the Word multilevel list tool. Single space between lines in your lists.

  Section headings are 12 point bold, centered. Double space after these headings.

  First subsection headings are 12 point underlined, left aligned. Single space after these

headings.Second subsection headings are 12 point followed by a colon. Single space after these

headings.

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