Casual Research Designs Questions

Casual Research Designs Questions

 

Look up information about the online MBA programs at Northcentral University. Compare it to the traditional MBA program of your choice at a local university. Suppose each university was looking to expand the number of students in their programs. How might the research design differ for each?

Suppose you are a marketing research consultant and a client comes to your office and states, “I must have the latest information on the supply and demand for Idaho potatoes within the next 24 hours.” What would you do?

 

What scenario would you choose to use primary and secondary data? Reference a viable research example.

 

What would be a source for the following data and explain why this point was chosen?

 

Population, average income, and employment rate for Utah.

 

European trends in automobile ownership.

 

Annual sales of the top ten fast-food companies.

 

Attendance at professional sports events in Canada and the United Kingdom.

 

This discussion question gives you more market sizing practice (it’s a skill you’ll need). Using the RV logic from the chapter, Figure 4.6, try to estimate the possible market for the number of pairs of basketball shoes a manufacturer could sell in your city. Hints: Go online and find the number of high schools in your city’s school districts. If you live or are from a large city, focus on only the largest school district. Assume that 90% of those high schools have both a varsity basketball team (with 12 players) and a junior varsity team (10). Assume that each player gets two pairs of shoes (one dark and one light-colored), and on average, 1 pair for practice.

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