CMN 455 Semiotics and Discourse in Practice Worksheet

CMN 455 Semiotics and Discourse in Practice Worksheet

For today’s class, 7.2 Watch filmic examples of semiotics and discourse analysis. For each film, write one multiple-choice test question.

The best questions may be selected for use on the unit test. If your question is selected, you will earn extra credit towards your test score. You will earn completion credit for this task.

7.2 Watch filmic examples of semiotics and discourse analysis

For today, please watch:

Jean Kilbourne: Killing Us Softly (Links to an external site.) (2010, 46 mins)

Naomi Klein – No Logo: Brands Globalization Resistance (Links to an external site.) (2003, 44 mins)

Toy Ads and Learning Gender (Links to an external site.), Feminist Frequency (2010; 8 mins)

All three of these films/videos do different forms of semiotic and discursive analysis. While you are watching, pay attention not only to the arguments being made, but to how they are conducting the analysis (especially for those of you who are writing CAP 2). The analysis in Killing Us Softly is a classic form of semiotics of the image. Naomi Klein looks at how discourses (networks of meaning and power) are created by corporations to foster a globalized form of consumer culture. Naomi Klein also combines political economy (from the last section of our course) with analysis of media content. The feminist frequency video is a very short example that combines semiology and discourse analysis. These examples are a bit dated, but try to look past that to see how these methods of analyzing media content work.

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Eight Bibliography and Summary Grammatical Error Essay

1. Identify a grammatical error that has given you some trouble in the past. (You might look through your old essays to see where your instructors thought you needed some help.) In an essay of 500 to 750 words, describe this error, and discuss strategies writers can use to detect, avoid, and correct it.
2. Select a popular magazine that specializes in covering a particular field: sports, fashion, entertainment, computers, interior design, geography, travel, or current affairs. Find several examples of jargon used in an issue of that magazine. Write a brief (200- to 300-word) analysis of the use of jargon, focusing on how it both defines and panders to the magazine’s target

University of Nairobi Eight Bibliography and Summary

In your bibliography, summarize the elements of an article (or another source) that are most applicable to your research topic. You can explain in your summaries how each source is relevant to your work. You also need to indicate the source type. In this assignment you need to summarize at least 8 entries with a mix of source types (e.g., general news, peer-reviewed articles or reports).

You CAN’T “double-dip” an entry; that is, use it in any of your journal submissions and in this assignment.

Example:

Bamman, D., O’Connor, B., & Smith, N. (2012). Censorship and deletion practices in Chinese social media. First Monday, 17(3).

Summary: Bamman, O’Connor, and Smith (2012) studied “soft” censorship on the most widely- used China-based social media site, Sina Weibo. The authors found several patterns of content being censored on this Chinese digital platform. They included (1) Chinese authorities use external social media sites like Twitter to find out about what phrases to censor, (2) users can occasionally publish politically sensitive messages that may or may not be deleted later, and (3) the rate of deleted posts varies across regions in the country with provinces in rural areas are much stricter than others.

the rate of deleted posts varies across regions in the country with provinces in rural areas are much stricter than others.

This source is directly related to my research topic (China’s censorship of the media) because it focuses on social media censorship. This source is peer-reviewed.

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