CMN 6010 Effective Communication Strategy Plan Essay
Careful planning is key to every successful strategic communication effort. Using the 8-Step Strategic Communications Planning Matrix found on pages 15-16 of your text (and attached to this post), your assignment is to select a scenario/action that must be communicated using an organization where you belong, such as a job, a church, a sports team, etc.). It doesn’t have to be something that is really going to be communicated, but for the purposes of background and doing research, it is important to choose an organization that actually exists.
A couple tips:
Don’t choose something too broad. Communicating about world peace may seem great, but the complexity/scope would be more than you might want to tackle in 1,500 words!
Make sure that your objectives are communications objectives, not business objectives. If your goal is to find volunteers for a homeless shelter, don’t use objectives that talk about creating a training plan or building a budget. Your objectives should be about communicating information.
Once you have selected the scenario, your plan MUST follow steps 1-5 of the Planning Matrix. For the purposes of this class, I am not concerned about steps 6-8. The planning matrix details the order in which you should do the steps and the scope of each step (some are just one sentence; some can be much longer). Don’t write a 2-page core problem/opportunity statement! The idea is to narrow and focus.
Organize your paper according to the steps. Start with a Research section that breaks out Background, Situation Analysis and Core Problem/Opportunity. Then move into the Action Planning section that includes Goal and Objectives, and so on.
PLACE THE ORDER WITH US TODAY AND GET A PERFECT SCORE!!!