Common Practice in Most Educational Programs
INTL725 Instructions for Assignment #4
Due Week 10
This assignment can be reused for your Presentation due Week 12. Please refer to
Instructions for Individual Project for additional information.
Please upload one Word document (approx. two pages + References) to eCentennial
dropbox by the due date.
- Research Objectives
- Data Analysis (with approx. 3 graphs)
- Business Recommendation
Please see pages 5 – 10 of the sample provided.
- Content: Research objectives and methodology need to be as specific as possible.
Reminder: Research objectives should have two parts. Each research objective needs to
1) the specific data to be collected by the researcher: “to determine average consumer
spending per year on fruits” rather than “to determine demand for fruits” (“demand” is
not specific; how do you measure “demand”?)
2) the purpose of / reason for collecting such data: “in order to develop a pricing strategy
for fruit products in the ___ market”
You need to write your own research objectives based on the case study and the market.
Your research objectives need to be specific, not general like “reduce risks”, “identify
trends”, “increase sales”. Do not copy the sample, as it does not make sense.
- APA: In-text citations are required (at least once for each source).
Writing: It is beneficial to pay attention to grammatical, spelling and typo errors; and
avoid copying the original source then change a few words.
- References: each entry must start with the name of the author / organization.
Most common mistake: Canada, G. O. is incorrect. It must be Government of Canada.
At least 6 sources, including the company’s website:
- At least 4 reputable Internet sources from at least 3 different Canadian organizations
(Government of Canada, Trade Commissioner Service, EDC, FITT, etc.)
- Maximum 2 business journal articles
- Document formatting: After completing your assignment, in Word, hold Ctrl+A, choose
Times New Roman, 12 point; go to Paragraph, choose 0 for before and after and single for
Please refer to eCentennial News page for the marking rubric.
Late penaExamples of Self-Serving Bias
Self-serving biases lead to self-serving attributions—taking responsibility for your actions when the outcome is what you want and attributing the results to other factors when the outcome is not what you want.
Football fans have favorite football teams. For serious fans, watching a football match of their favorite team is more than just a form of entertainment.
In 2007, the Dallas Cowboys lost to the New York Giants in a division play-off game. The New York Giants won the next two games as well, and were declared Super Bowl champions. However, the big story at the time was the relationship between Jessica Simpson (singer and celebrity) and Tony Romo (the Dallas quarterback). Most of the Dallas Cowboys bans blamed Jessica Simpson for the Dallas Cowboys’ loss. They considered her a symbol of bad luck for Tony and declared she caused too much distraction. They did not recognize even once the proficiency of the New York Giants or that Dallas Cowboys might not have performed as well as they could have.
Writing essays and short- and long-term papers is a common practice in most educational programs. There are specific styles of writing that are considered acceptable: for example, the American Psychological Association (APA) format and style. Most assignments have 10-20 percent of the total points assigned for following the APA format and style when writing assignments, leaving 80-90 percent of the total marks for the content alone. If a student scores 35 out of 50 on an assignment, the student may blame the APA format for the score and not the fact that the student missed answering many of the questions.