Communications and Strategic Communication Plan Essay

Communications and Strategic Communication Plan Essay

Part one? Correct the Audience Segmentation part base on the professor’s comment.

Part two: Add key messages and a positioning strategy to the Strategic Communication Plan you are developing for your client organization. To get started, review the readings from Weeks 5 and 6 related to messaging and positioning strategies.

Week5 Readings:

O’Sullivan et al.: Ch 4

Harrington: Ch 2

Week 6 Readings:

O’Sullivan et al.: Ch 5

Harrington: Review Ch 3 and read Bonus Material (Location 1000 – 1169)

Include?

1?The 2-page audience segment description you previously submitted (refer to this section as you write the key messages paper, to ensure that your messages and strategy are developed specifically to address and consider the interests and needs of your target audience)

2?3-5 key message statements, based on what is appropriate and relevant for your client organization, the communication goal, and the target audience you selected in the previous assignment

3? A description of your positioning strategy (i.e., which aspects you are emphasizing in the messaging, and why/how that supports the communication goal)

4? Communication channel(s) to distribute the messages, and a rationale for why those channels are the best strategy to reach the target audience and achieve your communication goal

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