Competing with Dragons Amazon in China Presentation
I need Presentation for below topic with min of 6-8 slides. Please read below questions carefully and also add Data Analytics graphs/charts/diagrams. Please let me know if you need anything else from my end. Attached Case Study for more reference.
Presentation Topic: Amazon in China
What strategy framework would you use to analyze this case? (Best Strategy in Marketing such as VRIO Analysis, Value Chain Analysis or any similar)
Why did Amazon lose market share in China between 2008 and 2016? Describe the facts and information that led you to that conclusion.
Based on the data provided in the case study, describe the domestic ecommerce and cross-border ecommerce market opportunity in China in 2016, including differential historical growth trends. Which market (domestic vs. cross-border) was growing faster? Which players were growing faster than market vs. slower than market? Explain the data that you considered and how you analyzed the information to make your conclusions. In case you need to make some assumptions, please state them with the logic behind them. You may use USD to RMB exchange rate from public sources.
Consider Amazon hires you as a consultant to evaluate their strategy in China. What recommendations would you make for Amazon in China? Provide multiple options and recommend one of them with justifications.
Milk Products Discussion
Founded in 1937, Westland Milk Products in New Zealand is a leading independent co-operative dairy company, owned by over 425 farmer shareholders that supply milk for processing. In the video we watched, it was evident that Westland had started as a small independent dairy farm and has grown into a significant competitor within that industry. Most significantly, Westland has expanded their product offerings from simple dairy products to include nutritional supplements made from dairy processing.
Discuss the sources of comparative advantage that would have led to the original success of the Westland Milk Products company. How did sources of comparative change over time and how did that likely influence the plans for Westland’s production? Can you relate this to any other industries in your hometown or region which grew in a similar way? (300 words)