Corporate Communication Preparation Term Paper
Hilliard argues that the key to a successful interview is preparation. I agree and would also argue that the key to success in general is also preparation. As an interviewer, it is important that I have a clear understanding of interviewee. Yes, I’m seeking to learn more and to have them share their story, but I want them to do it in an organized fashion so that I’m setting them up for success to be understood.
Hilliard argues that the writer should dig deep and I couldn’t agree more. The interesting details and richest stories often lie deep down and can be gracefully dug up while seeking truth. In corporate interviews, I believe there is no difference on the extent of preparation required.
If I am putting together a piece for a company, I want it to be detailed, accurate, and accomplish our defined goal. In order to do that, I am going to have to do my research and be adequately prepared. “Be sure your research is accurate by choosing your sources carefully and correctly and by evaluating what your sources tell you.
Be careful of individual points of view” (Hilliard, 2015, p. 270). Hilliard brings up a solid point to be intentional about how to gather research. This is also applicable in corporate communication. Hilliard adds that we want the facts first and that interpretation comes later (Hilliard, 2015).
The interviewer needs to be well educated on the atmosphere of the interview itself, as well as the feelings that might arise and have a strategic plan how to navigate such obstacles. In order to maintain control and be the driving force of direction, the interviewer must be ready for a number of scenarios and be prepared to navigate them successfully.
One of the most successful interviewers of all times is said to be Barbara Walters (Hilliard, 2015). Hilliard attributes a lot of her success to her extensive research she had her staff conduct prior to an interview. “From the research report Walters developed a list of more than 100 probe questions, only a fraction of which could be used in the actual interview” (Hilliard, 2015, p. 269).
She had her staff compile a large research report and then she created a long list of questions to cover her basis in the event that the interview went different directions. She conducted very successful interviews that sometimes led to headline-making statements that affected world affairs (Hilliard, 2015).
Her success is attributed to intensive research and preparation. The same goes for corporate communication and interviewers who need to ask educated and well-versed questions in order to conduct an intelligent conversation that will be beneficial to viewers. As for the position of the interviewee relative to myself, I see that as irrelevant.
My desire is to be respectful of others, regardless of status or seniority. I would not talk to a subordinate any different than a superior. James 2 is an excellent application of this scenario warning us as Christians against favoritism. We are called to treat others equally and with respect and ultimately, with the love of Christ. Scripture warns us of treating those in fancy clothes better than we treat the poor and needy.
Just because I might have authority over someone is irrelevant in how I speak to and treat them. When I look at Jesus as a perfect example, coming to serve others even though he was given authority over everything. Even if I was interviewing a superior, I can still ask deep and controversial questions while still remaining respectful.
Hilliard provided helpful techniques to remember. He suggests knowing probable answers so that as interviewers we can prepare for appropriate probe questions (Hilliard, 2015). He added to double check all the facts, write with intention and be specific with questions. In order to follow these suggestions effectively, it is going to require some extensive preparation.
As an interviewer I am trying to dive deep into the thoughts, opinions, and experiences of an interviewee. I not only need research on the interviewee, but I also need detailed goals and an outline of the interview to assure that I am covering the desired content.
Hilliard, R. L. (2015). Writing for television, radio, and new media. Stamford, CT: Cengage Learning.