CSUF Marketing Director Letter Discussion
You are the Vice President of Customer Experience (use this as your title when you sign off on your letter) for a sports team (you choose which one) and you need a new sponsor for your stadium, event center, arena, of whatever.
You address this to a specific (real) person representing a real company – one that would be appropriate as a partner to your team and playing facility (think location and where you are based and what corporations are in that market).
Follow the formatting – as indicated in the sales letter sample shown in the module “Second Week, Third day.”
Keep your paragraphs – four total plus a friendly close – short. Your first paragraph should be exciting and get the reader in the mood – “grab their attention.”
The second paragraph involves the reader – your potential client/partner – as in “This is what is best for your company and customers…”
The third paragraph: You want at least $20 million for a five-year contract. In paragraph three – the Central Selling Theme (see below) – you provide three bullet points on what you will offer the company/potential sponsor (this is known as the benefits) based on asking for $20 million.
The fourth paragraph is the call-to-action in which you ask for the opportunity to discuss this either by phone (provide your number) or in-person – ask for an appointment and then state you will follow-up.
As stated above, you need to follow a relatively firm format – begin with:
Attention (or Awareness)
then Interest – why this is perfect for the company because…
followed by Desire – the Central Selling Theme – this is how much it costs and what it will get you…
and finally, Action (aka a call-to-action) – you want to meet with them to further discuss your idea(s).
Finish with a one-line “thank you for your consideration” sentence/paragraph – this is the “friendly close”
Prepare this letter to the marketing person working at a specific brand.
Include your team logo at the top of the letter.
Make sure you sign your letter where indicated at the bottom.
Follow the proper letter format as shown in the example.
Single-space, flush left, ragged right (not justified; that’s for lawyers).