Develop a Marketing Strategy Discussion Essay Project

Develop a Marketing Strategy Discussion Essay Project

I’m working on a marketing writing question and need an explanation and answer to help me learn.

Imagine that you work as a representative for the marketing department of your college or university and have segmented students into four different clusters, each representing one of the four functions.

Develop a marketing strategy based on each of the four functions to motivate students to stay in school and complete their degrees (make sure that you utilize all four functions).

1. Utilitarian function
2. Ego-defensive function
3. Knowledge function
4. Value-expressive function

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