Developing an Entrepreneurial Orientation Assignment
E X E R C I S E S
Can you name three firms that have suffered because of lack of an entrepreneurial orientation?
Identify examples of each dimension of entrepreneurial orientation other than the examples offered in
How does developing an entrepreneurial orientation have implications for your future career choices?
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How could you apply the dimensions of entrepreneurial orientation to a job search?
 This section is adapted from Certo, S. T., Moss, T. W., & Short, J. C. 2009. Entrepreneurial orientation: An
applied perspective. Business Horizons, 52, 319–324.
 Lumpkin, G. T., & Dess, G. G. 1996. Clarifying the entrepreneurial orientation construct and linking it to
performance. Academy of Management Review, 21, 135–172.
 Choi, A. S. 2008, April 16. PCI builds telecommunications in Iraq. Bloomberg Businessweek. Retrieved
 Simon, M., Houghton, S. M., & Aquino, K. 2000. Cognitive biases, risk perception, and venture formation: How
individuals decide to start companies. Journal of Business Venturing, 14, 113–134.
 Certo, S. T., Connelly, B., & Tihanyi, L. 2008. Managers and their not-so-rational decisions. Business
Horizons, 51(2), 113–119.
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This chapter explains several challenges that executives face in attempting to lead their organizations
strategically. Executives must ensure that their organizations have visions, missions, and goals in
place that help move these organizations forward. Measures and referents for assessing performance
must be thoughtfully chosen. Some executives become celebrities, thereby creating certain
advantages and disadvantages for themselves and for their firms. Finally, executives must monitor
the degree of entrepreneurial orientation present within their organizations and make adjustments
when necessary. When executives succeed at leading strategically, an organization has an excellent
chance of success.
E X E R C I S E S
Divide your class into four or eight groups, depending on the size of the class. Assign each group to
develop arguments that one of the key issues discussed in this chapter (vision, mission, goals; assessing
organizational performance; CEO celebrity; entrepreneurial orientation) is the most important within
organizations. Have each group present their case, and then have the class vote individually for the
winner. Which issue won and why?
This chapter discussed Howard Schultz and Starbucks on several occasions. Based on your reading of the
chapter, how well has Schultz done in dealing with setting a vision, mission, and goals, assessing
organizational performance, CEO celebrity, and entrepreneurial orientation?
Write a vision and mission for an organization or firm that you are currently associated with. How could
you use the balanced scorecard to assess how well that organization is fulfilling the mission you wrote?
Please answer the following 4 questions and post in this Canvas Assignment for grading. Thank you!
What are the reasons that health care providers contract with third-party billing companies to submit their claims for reimbursement from payors such as Medicare?
The compliance concerns of the billing companies are intertwined with those of its provider-clients. Those clients can create problems that lead to legal liability for the billing companies. How can the companies reconcile this potential conflict between them and their clients?
List five benefits that billing companies receive from operating a good compliance program. (just listing is fine).
The policies and procedures in a mandatory compliance program should address those areas of company operations that are most vulnerable to misconduct leading to fraud and abuse. These are the company’s“risk areas.” There are over 20 of them. Identify five and explain them.