Empire State Effective Marketing Communication Discussion
I’m working on a business discussion question and need an explanation and answer to help me learn.
Answer the following question: Think about how organizations communicate about their products – what elements of the promotion mix do they use to get their message out and how is that message delivered to their stakeholders. See the communication structure below. You can also read the textual description of this model of communication. Communication happens through the communication mix. However organizations have less control because of digital communications. Social Media can be thought of as a communication platform. How others engage in the platform can be considered noise.
Question: How can noise through social media both benefit and hurt the organizations communication message? Please review attached documents below for the other part to this assignment.
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