Global Marketing, R&D and Supply Chain

Global Marketing, R&D and Supply Chain

The opening case explores the development of blockchain technology and how it has the potential to transform global supply chains. The real-time access of data associated with blockchain technology allows for greater transparency and efficiency enabling companies to optimize their global supply chains. Your Discussion can focus on any of the following questions:

 

QUESTION 1: Why is blockchain technology being viewed as a potential gamechanger for global supply chains? How does the transparency associated with blockchains change the nature of global supply chains?

QUESTION 2: How could the traceability feature of blockchain technology improve the safety of the global food supply? Why is this especially beneficial in an era of globalization?

QUESTION 3: How can blockchain technology be a gamechanger in manufacturing? How can companies use the technology to optimize manufacturing?

QUESTION 4: How companies are responding to disruptions to their global supply chains because of COVID-19?

The discussions can include comments on the questions or reflections on videos which I will post to Canvas. You may also use current news information to connect with the above questions.  The comments you make should be interesting and informative. Just briefly agreeing or disagreeing without any commentary is insufficient.

Complete as much of the assigned reading as you can before posting your primary responses each week.  In general, strive to post as early as possible each week to better support robust online discussions. If you habitually wait until the last minute to engage in discussions, you WILL lose points!

• 2 Post Minimum – A primary post and a thoughtful response to at least one of your peers is required.
• Professionalism -Meaningless agreement is NOT acceptable. Be polite, but do help your peers to see the position from another angle as needed. Ask for clarification when your peers are not clear, and offer additional insights or clarity where you can.
• Quality NOT Quantity – Write concise yet thorough responses in all postings. The discussions can include comments on the topics of week or reflections on videos which I will post to Canvas. You may also use current news information to connect with the topics of the week.  Reference the text or relevant (and reputable) outside articles to better support your position, and cite in APA. A class discussion requires each contributor to build on what has already been said and add something new to the discussion. Simply repeating earlier comments or agreeing with the professor or another student is not a contribution. You need to add new facts, new issues, or new perspectives to the discussion. To get full credit in the discussions you are expected to post an original comments and also respond to one comment for an approximate total of less than 250 words for each post/comment. The comments you make should be interesting and informative. Just briefly agreeing or disagreeing without any commentary is insufficient. Waiting until the last minute to post a comment without engaging in the discussion will result in a lower score.

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