HCS 490 Health Care Consumer Trends and Marketing Essay
In the health care industry, work is not divided among a team; collaborators work together to complete the task at hand. This activity intends to facilitate a collaborative discussion centered on the research each member will complete. In your discussion, you will describe the use of B2B and B2B sales and marketing in health care.
For this assignment, choose 1 of the following:
Use the example discussion prompt: Describe the use of B2B and B2C in health care.
Use a discussion prompt of your group’s choice.
A great way to start this discussion is for one group member to post the group’s selected prompt in the discussion area of the assignment. Group members can then post information they find and the corresponding citation.
To receive credit for your discussion, complete the following:
As an individual, research the following and contribute to a substantial discussion with your peers regarding the discussion prompt in relation to:
B2B – what are the characteristics
B2C – what are the characteristics
How B2B and B2C are used in health care
As a group, host a substantial discussion on the topic. For the discussion to be considered substantial, the following must be included:
All members will provide details from their research.
All members will provide and cite at least 1 peer-reviewed, scholarly, or similar reference from their research in APA format.
As a group, create a list of 5 key points in paragraph format, that summarize your group’s discussion and understanding of the topic.