You are the Marketing director for a new Health Care center in Miami. It can be a general Health Care center offering many diverse services or a specialized one e.g. a Dental care center (this is just a suggestion you can choose the type of Health center you prefer).
Create a website (Wix.com offers free website building) which will include all the information of your new business.
Also write a paper with your Marketing plan – 5 pages min excluding the abstract and references page/s.
Your paper must include –
-An abstract page with a summary of your company and its services.
-Analysis of your service/services.
-What is the company’s Mission and Vision?
-List how many local or national competitors are powerful and with which competitors will your company compete against, and how?
-How will the company differentiate its product from the competition?
-Define your Target market and your Customer profile.
Develop this Marketing Plan, by using Marketing Principles learned in class, … Be creative…
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