How Technology Can Impact Every Aspect of Marketing

Discuss how technology can impact every aspect of marketing. Give an example.
Explain how companies can avoid undesirable consumer behavior, such as negative word of mouth.
To which extent is it crucial that a marketer realizes the types of risk associated with purchase decisions? Why?
Choose a certain product sold in Saudi Arabia and discuss the segmentation methods used to segment its market.
Discuss how marketers can determine if a segment is worth pursuing.

Marketing Social & Analytics Competency Discussion

MKTCB/574: Marketing: Social, Mobile, And Analytics

Competency 3 – Reflection

Assignment Content

Respond to the following in a minimum of 500 words.

Select a consumer-products company belonging to the Fortune 500.

Search the Claritas Zip Code Lookup site for two different zip codes in an area with which you are familiar (92553 and 92376).

Describe how the company’s key product and brand elements fit the needs of each of the markets described.

Evaluate the company’s ability to address each market

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