In preparing for the HBS case analysis (3 pages), read the case three times. The first reading should be a quick run-through of the text in the case. It should give you a feeling for what the case is about and the types of data it contains. Be prepared to explain why you rejected any obvious alternative courses of action and provide vital facts supporting acceptance of your recommendation. Your goal is to convince everyone involved in the case that your recommendation is the best. However, a rigorous approach will consider both sides to every recommendation. You should be up-front about potential problems you might expect in implementing your recommendation. Here is a useful framework for your case analysis:
Situation – What is the company doing? Under what circumstances? With what results? Try to grasp the important facts and critical interrelationships.
Strategy – What’s the current business and technology strategy (ies)? The strategy (ies) that you focus on will depend on the case. Is the current strategy appropriate given the situation?
Issues and Options – What are the critical issues and associated options? For each issue, you should have several options for addressing the issue or eliminating the problem.
Analysis – The quality of your solution is a function of the effort expended here. Analyze each option. Perform both qualitative and quantitative analyses. After you perform your analyses the recommendations will be straightforward.
Recommendations- What will you recommend? Be specific and demonstrate the benefits. What issues are resolved? How will it save or earn the company money?
Implementation – How will you implement your recommendations? What’s going to happen? When? Who’s involved? What are the risks? How will you measure success?