Improve Disabled Children Lives at Friendship Circle DC

Improve Disabled Children Lives at Friendship Circle DC

Review the course concepts and feedback received on your first draft, and use your own judgment to revise and resubmit the Strategic Communication Plan (10 pages max). Also create a brief presentation summarizing key aspects of the plan (see presentation assignment instructions below for more information).

In the final draft of the Strategic Communication Plan, include the following:

Title Page: Name of the plan/campaign (and your name)

Introduction:

Identify the client organization

Establish clear and specific communication goals/objectives for the communication campaign

Identify any relevant/challenging aspects of the organization/situation that you considered when developing the plan for the client

Target Audience:

Identify and describe the target audience (one segment of the intended audience)

Strategic Approach Rationale:

State the overall strategic approach (see Table 4.1, pp. 111-112 in the O’Sullivan et al. text)

List the key objectives of the communication campaign

Describe the positioning strategy you are using (i.e., the content you are emphasizing and why that approach is likely to be effective for the client organization’s communication goal)

Message, Tools, and Communication Channels:

Present key messages, tools, and communication channels that will be used to reach the target audience and achieve the communication goal

Demonstrate how the messages, tools, and channels are part of an integrated plan to achieve the desired outcome

Evaluation:

Describe a method to evaluate and measure the effectiveness of the campaign and whether the communication goal was achieved (See Chapter 7 and the example case study [Location 831-998] of the Harrington text for more discussion on evaluation methods)

NOTE: Fully support all points/decisions and illustrate to the client how/why each aspect of the plan is likely to be effective for the communication goal

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