Integrated Marketing Communications Discussion

Integrated Marketing Communications Discussion

Integrated Marketing Communications. After studying Chapter 13, identify a company that has implemented a successful Integrated Marketing Communications (IMC) program. Describe various aspects of the IMC program, including the consistent message or image. Who is the target audience for this company or product? Then describe at least two different advertising mediums that are used to communicate this IMC message. Do you feel this IMC is effective? Why or why not? The original post must be completed by Friday. (16 points) Read and reply to at least two classmates’ posts by Sunday.

Find a company that appears to be doing a terrible job of connecting with customers via social media or offending customers via social media. Name the company. Include the link(s) to the social sites.

Provide two specific examples illustrating why they are failing.

Make two recommendations to improve their presence and visibility. Support your answer.

Follow the guidelines, use course concepts from the text, and at least one outside credible source. Link your responses to specific sections of the video, develop your responses, and cite and reference your work.

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