Ivrea Carnival Battle of Oranges Discussion Assignment
Ivrea Carnival: Battle of Oranges (Tallahassee, Fl On June 18th,2022 At Elinor Klapp-Phipps Park)
Table of Contents Background: 3 Business Case: 3 Team Operating Principles: 4 Stakeholder Register 4 Communication Plan 4 Project Scope 4 Work Breakdown Structure 4 Risk Register 4 Milestone Schedule 4 RACI Chart 4 Budget 4 Glossary 4 Signatures 4
The Carnival of Ivrea started in the 12th century between Napoleonic and Medieval periods. The festival marks the killing of the local tyrant Conte Ranieri di Biandrate by Violetta, who was the daughter of the local Miller, and hence the end of the town’s oppression. The festival is celebrated with the throwing of oranges on knights on carts. This tradition also includes a free distribution of beans around the town as beans are considered a major source of food so distributed to poor. This festival was also celebrated to mark the end of French colony in Italy.
We choose Florida as the place for the events for two reasons. The first is to align with
Emancipation Day in Florida, and remind everyone of the end of oppression through slavery. Another major reason we chose Florida is that Florida is one of the largest producers and exporters of oranges in the country. The event location was also chosen due to the pleasant weather and to attract people from various cultures and possibly even countries as Florida is a popular tourist destination. The specific park was chosen due to its park availability and space for the event.
The celebration in Florida will educate people about this festival, and will also celebrate the end of COVID. We will have these knights dressed in COVID virus costumes and people can throw oranges at these people. The event will be a 1-day event with a couple rounds of war to celebrate orange throwing. Since this festival will use oranges, there are risks with human safety, and thus we will be providing additional gear if needed at the event site.
We also recommend that wear or carry non-slippery shoes for the main event. There will also be provisions for kids, as well as food and drinks for people to chill and enjoy the day. There will also be a skit/ play, and a band performance at the start and end of the day respectively. The play will tell a small story of the historical events to the people about the festival.
The project will partner with One World, One Community, and will look for sponsorship from Culture Builds Florida, and Visit Tallahassee. We will also partner with local food (like Sonny’s BBQ) and drink joints to promote the event and attract customers.
The Ivrea Carnival will be an orange throwing event that celebrates Italian history of freedom from tyrants and oppression, and celebrates the end of COVID for the people of Florida. The event will take place at Elinor Klapp-Phipps Park in Tallahassee, Florida on June 18th, 2022. The primary event of throwing oranges is targeted for age groups 16 to 50, but the carnival will have events for the whole family to enjoy including a kids play area, and food and drinks.
The event will be held from 10 AM to 6 PM with an expected attendees of 5000 people. The event will cost $125,000 with majority of the investment coming from sponsors, ticket sales, and One World, One Community. The costs include planning, designing, marketing, staff, inventory management, cleaning charges, and event location reservation.
- Event team members should follow up on previous meeting agenda and event updates.
- Every week, all event team members should meet for an hour.
- If event members have any issues, please ask for help from others.
- The event team members are responsible to set their own deadlines.
- Backup plans should be created for foods and drinks in case of drop out.
- The event organizer should be responsible for collecting point-to-point updates from team members and gathering information for the next meeting.
- Decisions are made by only team leaders on any issues and also the final decision is taken by the event organizer.
STAKEHOLDER REGISTER Stakeholder Interest in Project Priority Support/Mitigation Strategies 1 Sales Manager Will be responsible for sales strategy and working with advertising teams to promote sales and tickets. Internal / Key The sales team needs to work with technical team and promotion team to get better knowledge of events. 2 Equipment, Oranges, Decorations Suppliers The suppliers should provide the key equipment, supplies for the event like oranges, decorations. Internal / Key The suppliers should work together with finance advisor and event organizer. 3 Financial Advisor The financial advisor should work with the sales and other vendor, sponsors, and suppliers to ensure project budget can be met and project remains within budget. Internal / Key The Financial and sale team should work together in success of event. 4 Public & Students These people will make the event a success (or failure). External / Key Should be aware of events and eager for event. 5 Event sponsors They should provide monetary support for the event. External / Key They need to work with financial advisor. 6 Food and Drinks Vendors They will be responsible for food and drinks at the event. Internal / Key Work with event staff and event organizer. 7 Event staff They will be responsible to run the event; from getting hit with oranges to assisting people around the area. Internal / Key They need to work with suppliers and organizers. 8 Health care centers lead Health care should support any injuries or medical issues at the event. External / Secondary The health care team should work with event organizers. 9 Technical Support Manager They will be responsible for website creation, advertisement support, and technical events. Internal / Key They should work with a sales team and promotion team. 10 Event Organizer They should plan the event and give directions to staff in completion of event. Internal / Key They need to work with suppliers, financial advisors, vendors, staff, and healthcare.
PROJECT COMMUNICATION MATRIX Stakeholder Project Info Needs Stakeholder Info Needs Methods Timing 1 Sales manager Planning and promotions Responsible for Ticket scales and Promotions Meetings, Interactions, Through Emails Starting 28 March, weekly meetings 2 Equipment, Oranges, Decorations Suppliers Directions and Authorization to supply oranges and equipment (safety, technical) Event requirements Meetings, and continuous updates about deliveries Monthly updates on changes 3 Financial Advisor Budgets and fund raising Responsible for raising funds from sponsors and investors to support the event to meet the financial goals Meeting with Sponsors, investors and focusing on the business goals Every week 4 Public & Students Meeting the students and public expectations Students and public to buy the event Tickets Through emails As per needed to buy ticket, and show up on day of event 5 Event Sponsors Financial investment Event plan and proposal & progress Meetings and Interaction Monthly 6 Food and Drinks Vendors Food and drinks at the event Number of people to serve Meetings and interaction with the investors to update the financial status Monthly updates on changes 7 Event Staff Work to setup best environment for people Event plan and details Group Meetings and Interactions Monthly in first 2 months, and weekly until the event 8 Health centers team lead Availability and equipment on site of volunteers Number of expected people to provide care for Meeting, interactions and updating through emails Delivery one day before event 9 Event Technical Manager Providing Technical support Responsible for Websites and other technical support Meetings Weekly 10 Event Organizer Managing and strategy for the event Implementation and overall management of the event Meeting Weekly
The main aim of this cultural festival is to integrate the essence of “Battaglia delle Arance”, an Italian festival. The primary scope of the project is to organize an orange throwing event, including carts, staff members, stalls, etc. Other events, activities. will include live music, lunch, and a live play. The project will be responsible for the construction, assembly of the venue, as well as the cleaning of the venue.
The event team will also be responsible to book the location, find additional funds for the event, advertise the event for ticket sales, and publish an event summary video for further promotion. Source of advertising the event will be through Pay-per-click (PPC) advertisements, social media campaigns, Local media, Email marketing, and selling tickets online. We can comfort the last-minute visitors with onsite ticket booths, if still available.