KPIs Planning Successful Marketing Paper
For strong, successful marketing, it’s important to connect desired outcomes of various marketing activities in a way that can be measured regularly. To accomplish this, it’s helpful to design a marketing strategy that is reflected by specific key performance indicators (KPIs) that will help you both stay on track with your marketing plans and tell you if you are achieving your goals in the timeframe you desire.
PURPOSE: This activity prepares you for engaging in KPI development and evaluation. This is an activity that is found to varying degrees in all successful businesses. How well KPIs are designed and monitored can directly impact the outcome of the campaign/strategy. As you go through this assignment, you will be guided in the process of designing and monitoring successful KPIs and you will be able to add even more value as you engage in your career.
This assignment correlates with Week 4-5 materials.
Review the materials on KPIs
Reflect on the KPIs of your job (if known) and then the potential KPIs in the company for your Marketing Plan Project
This assignment can be designed and uploaded as a Word doc, or Google Doc. Adding visualization (timelines, etc.) and headings is strongly encouraged. Regardless you work in a group or individually, please list the name(s) on the top of the paper and submit the assignment individually to the assignment Dropbox for grading purposes.
When preparing for KPIs, it’s important to understand your industry and business type to make sure you identify useful concerns or pain points to tackle. Consider how your company may fit into one of the categories listed and ponder some of the needs, problems, and/or pain points that may be experienced.
Write: Provide a paragraph overview of your company, its business type, and some of the concerns in the industry that may impact the company.
You may prepare this assignment for your Marketing Plan Company or another company/industry you have experience