The company is Subway. To feel confident that all of the employees in your strategic planning team understand all that you have taught them, you require each to prepare a streamlined version of the key elements of a strategic plan. You require each employee to prepare the following sections of a strategic plan for the corporation’s next 3-5 years:
Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
Industry Analysis
Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
A Perceptual Map
Choose any criteria that you think are important to plot.
Explain why you picked the criteria.
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