Marketing Approaches Used to Enhance Marketing Efforts Essay

Marketing Approaches Used to Enhance Marketing Efforts Essay

Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).

Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?

Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?

Post Purchase Dissonance Discussion

I’m working on a marketing discussion question and need guidance to help me learn.

How should manufacturers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specific action would you recommend, and what effect would you intend it to have on the recent purchaser of the following?

Cell phone

Expensive watch

Tablet computer

Corrective eye surgery

Initial post w/ 2 references 2 Reply Posts with 1 reference On Time Prompts 1. Reduce post purchase dissonance 2.  Recommended action    a. Cell Phone    b. Watch    c. Laptop    d. Corrective eye surgery  ‘

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