Marketing Traditional and New Media Options Discussion
Discuss the differences between the traditional media option and the new media option in terms of audience, reach, channel, and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options. ( this is a must-have)
Your deliverable should include an actual marketing piece for the selected traditional media and for the selected new social media option. This can be the actual copy, visuals, radio text, layout sketches, storyboard, etc. (possibly including slogans, logos, etc.) to illustrate how you would incorporate your creative recommendations into the two media branding or product strategies.
This will require someone who is creative and can make an artistically pleasing single-page sales brochure for Western Carolina University’s Career Services Department. Appearance is a large part of the grade and will be key. I’ll have the full prompt attached which includes an essay that I already wrote consisting of the top 10 reasons students avoid career services help. YOU DO NOT NEED TO WRITE THE ESSAY STATED IN THE PROMPT, ONLY THE SALES BROCHURE. In this brochure you’ll use these 10 reasons, however, if your brochure copy is simply descriptive promotion, and reflective of your reasons, you are failing to deal with this case assignment. I WILL ATTACH THE ESSAY THAT I’VE MADE WITH THE 10 REASONS. Since I’ve already written the essay with the 10 reasons and big underlying factors all I need is for you to focus on making the best sales brochure possible. The prompt I’ll have attached will go into more detail on how to create the brochure and also what not to do. The part about the brochure should be listed at the bottom. If you have any questions please contact me.