After reading Chapter 3 – Part 2 Case: Caesars Entertainment (Wk3_Caesars.pdf located in this week’s module), create your initial post on the DQ 4 Discussion Board in response to the following questions (answer each question in 1-2 sentences unless otherwise specified):
Where does the firm’s major revenue come from?
Who are the firm’s most valuable customers?
What types of customer data does Caesars gather?
What does Caesars learn from the data that it collects via IT?
Based on your answer to question 4 above, discuss what Caesars learns from the data impact its operation. Explain in 3-4 sentences (this question is worth 4 points).
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