Norwegian All Weather Outdoor Shoe Marketing Plan

Norwegian All Weather Outdoor Shoe Marketing Plan

Country: Norway

Type Of Shoe: Outdoor All-Weather Purpose

Sources: Credible Online Websites

For this assignment, you will create a marketing plan for your shoes, including market segmentation, goals, marketing programs, pricing, channels, and sales.

Instructions

Write a 4–6 page paper in which you:

Identify two forms of market segmentation for your shoes and support your choices.

Identify two target markets for each segment and explain those choices.

Remember: A market segment is the group or groups the firm wants to market to, while the target markets are the specific markets such as cities where the segments are located.

Give examples of four actionable goals for your business as you embark on your mission to market shoes in your chosen country.

Describe why each goal is important to the firm.

Select the global product marketing program that you feel best suits your firm as a strategic alternative in your chosen country.

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