Persuasion Theory and Campaign Design Features Discussion
Design features: Identify and justify at least 3 persuasive design features that you will use. Justify (a) why you have chosen these design features, (b) its functions and (c) also how these design features will work together cohesively to increase the impact of your campaign. Support your claims with literature when possible.
The reference list should identify at least 4 pieces of literature, which can be primary research, secondary research, or theoretical readings assigned by the course or found on your own.
Follow APA style. Your paper should be at least 2 pages/600 words (not including the title page and reference list).
Following is the grading rubric:
Criteria Possible Points Earned Points Design features section identifies at least 3 persuasive design features, justifying the decisions with theory or research, and presenting how these design features will work together to create and impactful campaign. 9 Reference list identifies at least 4 pieces of literature identified by the instructor or student. Paper correctly uses APA style. 4 Writing is free of errors in grammar and syntax, is concise, and can be readily understood by readers without their having to re-read. Paper is cohesive and flows well from one section to the next. 4
Please review (a) my paper background, (b) students’ paper examples (especially the design feature section in each paper), (c) recommended readings, and (d) final paper instructions (for better understand this assignment).
Please use the following persuasion models in the Design Feature (also combine my campaign):
1 Compliance gaining persuasion model (in the reading: 11 compliance gaining)
2 Motivational Appeal model (in the reading: 13 Motivational Appeal) and Fear appeals (in 15 Persuasion Theories)
3 Attitude–behavior approaches (in 4 attitudes) and Theory of Reasoned Action (in 15 Persuasion Theories)at least 2 pages/600 words (not including the title page and reference list)