Popular Marketing Messaging Tool Among Business Leaders
The types of divisions or categories that mattered in society are altering. Like we talked about before – location, timing, and access are all changing how people work, live, and play.
A modern element of our connected world is dedifferentiation: dissolution of established distinctions. We are seeing the merging of traditionally distinct entities.
For each element below, find an example of a company, campaign, or expression that is attempting to build out this new element. Then explore how it is changing the status quo in their field.
edutainment (an entertaining computer program that is designed to be educational)
infomercial (a television show, podcast, books series, etc. that is an extended advertisement)
docudrama (a drama dealing freely with historical events)
story brand (a popular marketing messaging tool among business leaders that allows organizations to clarify their message using a seven part-process that leverages the power of story)
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