Production and Operations Management for Ford motor company
ford motor company
Ford company is an American multinational that specializes in manufacturing of automobile related products.
It was founded by Henry Ford in 1903
Company’s headhunter is in Dearborn- Michigan in United States
The company sells various automobile products and commercial vehicles.
It operates under two brands; Ford brand and Lincoln brand.
Company mission is to make lives of its customers better by making mobility easily accessible and affordable.
Company Information. Cont.…….
Its vision is to become the world most trusted corporate.
Ford targets young population aged 18 to 25 with purchasing ability.
The company’s executive is made of;
William Clay – executive chairman. James D. Farley.
James D. Farley President, Chief Executive Officer & Director.
Hau Thai-Tang Chief Operations & Product Platform Officer.
Douglas Field Chief Advanced Technology Officer.
Bob Holycross VP-Sustainability & Environment.
An Ning Chen Group Vice President.
Ford company operates in their major segments. These are;
Automotive, Ford Credit and Mobility.
Automotive segment’s work is to develop, manufacture, develop, distribute and service vehicles.
Mobility segment is engaged in the development of the company’s autonomous vehicles.
Ford credit segment focuses on providing vehicle related financing and leasing activities via the automotive dealers.
Ford corporate is at its maturity stage in automobile industry.
Ford focus is a well-established product within ford company.
The product is currently at its maturity stage.
As of 2018 its sales data was at 49.6 and in 2019 at 55.5 recorded as new registrations in thousands.
Ford company sold over 4.2 million vehicles in 2020 alone across various parts of the word.
This represented a revenue stream of $127 billion.
Managerial support and string leadership positively contribute to the increased sell of rod focus product at its maturity stage.
As its operational strategy the company focus on improving the quality of its products, minimizing the cost and accelerating the restructuring of its global business.
Its major order winners include: Customer loyalty, Innovation and Stable and high sales.
Order qualifiers for the ford company product are; price, quality of product and variety
Its operational strategy dimensions work on:
Layout Design and Strategy.
Supply Chain Management.
Design of Goods and Services.
Process and Capacity Design.
Job Design and Human Resources
During product design its Holistically considers sustainability.
Appropriate decisions are made at this stage.
- Materials and suppliers.
The company largely relies on materials and other components from the suppliers.
With its logistics service providers, the company aims at delivering inbound freight and car products to dealership in a more environmentally friendly ay.
The company invest more in world class products and aims to incorporate innovation, excellence in quality in its car products.
Value Chain. Cont.……………
- Sales and services
Ford recognizes blue oval in its dealership across the globe as a symbol of quality, corporate citizenship
- Company’s vehicles.
The greatest impact the company has is via quality, efficient, effectively and reliable products. It has invested in technology and innovation in order to progressive add value to its improvement across its lineup.
- End of vehicle life.
The company designs its cars in a way that at the end of its life cycle they can be traced and recycled to enable it drive the circular economy. This allows the company to disassemble materials and perhaps avails the materials for re-use in new production process.
The company engages mass production of ford focus products.
Through use of technology and innovation the company reduce time taken to manufacture one car from 12 hours to 1 hour 33 minutes.
The company has fully installed a first moving assembly line for its mass production, to build Ford focus model,
building parts are arranged in a row on the floor.
Then workers put under-construction auto skids,
the construction materials are dragged down into the line as workers execute their duties.
The company uses assembly line in which case work center is dictated by the type or model of the car product being assembles.
The assembly line in ford company employs four major principles. These are;
Division of labor.
Work towards reducing wasted efforts.
Adoption of assembly line reduce the shifts by one hour an aspect that gave the employees higher wages.
In its production life cycle the company considers to produce exceptional products improve customers experience and make their lives better.
The company defines quality thorough the feedback provided by its clients.
Through its quality mission, the company defines quality as progressive product improvement across all functions with the aim of producing higher efficiency and quality products.
To implement quality improvement policy, the company has provided a stable work environment for its workforce
The company uses total quality management along with other statistical methods to ensure that its products meet the required standards and processes for quality improvement
The company’s supply chain contains more than 1,400 Tier 1 suppliers.
this help to reduce the cost of products and protect its business against dynamics of economic conditions.
Major suppliers include; Comstar Automotive Technologies, Adams, Flextronics Automotive, and Mahle Engine Components and CSCO.
The company targets young youths to sell its products to.
Its main markets include; UK, Canada, Germany, and united states.
Ford company is one of the company’s that has successful managed its business since it was incorporate.
The company engages in designing and mass production of automobiles.
The company also offers vehicle and financing services.
Most of its revenue are obtained from automotive sales.
Henry ford created the model T in Ford company to develop and facilitate assembly line mode of product generation.
Better business strategies along with innovative and technological skills have driven the company’s economy it higher levels.
Its uniqueness and competence among the staff has made it to amass high competitive advantage in the market.
The company’s mission is focused on making its customers’ lives better by making mobility easily accessible and affordable to them.
The company’s objectives is to provide high quality products that meet the customers need, increase its growth, remain competitive in the market and perhaps promote operational excellence.
Its vision is to produce products that promote environmental sustainability and affordable in every sense of economic aspect.
Its total revenue is more than $114 billion.
It has a staff of around 370 000 employees and operates in numerous countries across the world
Cole, C. (2021, April 27). How Ford’s making sure quality is job 1 once again. Retrieved from https://www.cnet.com/roadshow/news/how-fords-making-sure-quality-is-job-1-once-again/
FERGUSON, E. (2017, February 5). Ford Motor Company’s marketing mix (4Ps) analysis. Retrieved from https://panmore.com/ford-motor-company-marketing-mix-4ps-analysis
History. (2015). The moving assembly line. Retrieved from https://corporate.ford.com/articles/history/moving-assembly-line.html
Thomasnet. (2020, July 22). Take a look under the hood of Ford’s best supply chain practices. Retrieved from https://www.thomasnet.com/insights/ford-supply-chain/