Retail Communications Marketing Essay Assignment

Retail Communications Marketing Essay Assignment

Thinking about the retailer that you’ve been following this semester: The retail is Walmart

RETAIL COMMUNICATIONS

Choose 3 of the following integrated communication (or promotion) elements and explain in detail how your retailer uses them as part of their communication

Online Media (websites, e-mail)

Mobile Marketing

Social Media

Mass Media Advertising

Sales Promotions

In-Store Marketing/Design Elements

Personal Selling

Public Relations

Do the 3 elements you chose above send a consistent brand image to customers? Why or why not? Use examples to compare and contrast the brand image shown in each element to support your answer.

 

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