Smartphones Necessity in People’s Lives
Nowadays, smartphones are a necessity in people’s lives, but the problem with using them too often is that you can’t guarantee that they will always be fully charged when you’re out. So, in order to allow cell phone users to charge their phones at any time, this project is to promote a mobile power source in New York called Pikachu Power Bank (PPB), which can be used to charge phones anytime and anywhere using a USB cable, eliminating the need to connect to an outlet. We will start with a trial run in New York, and eventually we hope to roll it out across the US. The power bank will have a certain lifespan, so the company will need to replace the power bank regularly to ensure the availability of the rechargeable battery.
Pikachu Power Bank (PPB) is the organization that takes charge of the operation of a shared power bank in the NYC area. PPB’s mission statement is to provide an easy lifestyle at the era of technology. Shared power banks can be deployed in a variety of application scenarios, such as restaurants, cinemas, shopping malls and cafes. PPB operates a franchise model, where people with no experience can rent or purchase our equipment (power bank and charging pile) and set it in the partner area. We also provide loans at a low interest rate for expanding the market. 7/24 Customer service provides dedicated remote support. PBB also comes with a 3-year hardware warranty and software technology upgrades for free. For customers, they can verify their identities on the PPB app and rent the power banks at a constant price per hour without deposit. If customers forget to return and the cost is high because of long holding time, they can choose to buy the power bank for personal use.
The first problem with the Pikachu power bank project that may arise is funding needs, how to make power banks of different specifications with the least capital. The second point is that we need to determine the user group through market research. Like what kind of people use the power bank most efficiently? Thereby to determine where to place it.
Third, after the investigation, we need to cooperate with merchants in different geographical locations, including a series of cooperation needs such as advertising.
Electricity is always a big problem since people do not always carry their charger wires and adapters. Considering this case, the mission of Pikachu Power Bank (PPB) is to help people power up their phones more conveniently, especially when they are in emergencies. In order to achieve the strategic goal, a contract between PPB and business partners is supposed to be signed. Then, a good publicity is needed as well, the products can be promoted with images such as reasonable pricing, environmentally friendly, or swifty.
We will have stand-alone storefronts or premises in regional markets with suitable PPB to operate. Next, we will seek cooperation with local shops, placing our PPB in prominent positions such as cashier counters or store entrances. There are three main profit models: 1. Power bank rental 2. Cabinet advertising 3. Data cable sales. As the name suggests, power bank rental makes a profit by renting our power bank, which can be adjusted from the price of $1 per hour according to the market. Cabinet advertising is to place advertisements of cooperative advertisers on our charging piles. This income might be our main profit in popular areas, etc. Finally, individual cabinets can provide data cables for sale, such as vending machines.
In terms of product production, there are some points which will directly affect the reputation of the product. As we all know, the charging bank is a mobile energy station. In the process of production, we must pay attention to the safety of the charging bank. The capacity of the charging bank must strictly comply with the national regulations. For products of raw materials, after ensuring the safety of strength of materials, we will choose recycled ABS resin, after use to a certain number of times, charging bank charging efficiency will be greatly reduced. At that time, we will offer customers who use our brand charger bank a trade-in activity.