Social Media Marketing Strategies Presentation Essay Project

Social Media Marketing Strategies Presentation Essay Project

I’m working on a marketing case study and need an explanation and answer to help me learn.

1- Complete Part C of the Strategic Marketing Plan.

Format your citations according to APA guidelines. Utilize the Center for Writing Excellence and the Reference and Citation Generator for assistance with APA style formatting.  Many digital and social media sites are widely used in marketing strategies.

2- Demonstrate an understanding of concepts by analyzing and applying information. Do not just report on what you read. Do not focus on your experience/opinion. Attend live session or watch video on how to do presentation, required slides and required content.

Review the “How to Make a Presentation” video.

Create a 10-15 (content presentation plus 5 required formatting slides) slide presentation with detailed speaker notes or voiceover. Follow slide guidelines (no sentences or paragraphs, Rule of 6, font size and type, first word consistency, background color, balance of words and pictures) and include required slides (title, intro/agenda, summary, question, reference). Review slides posted in Announcements and video posted in Announcements.

Demonstrate an understanding of concepts. Include the following elements:

Complete the following in your presentation:

Identify a company that could benefit from better use of social media.

Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.

Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team’s analysis.

Determine key performance indicators to measure the success of the online strategy.

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