please read the text below, this is a group presentation , there are 5 sections as you see, I am supposed to do section 1 and 3. the rest are on my teammates. this presentation is for Spotify creating brand marketing and I have to do slides for two questions :How the brand delivers customer benefits? How the brand is priced to reflect consumer perception of value?
Student groups are required to prepare and deliver a 15-minute oral presentation of a brand of their choice and analyse the ‘Brand Report Card’ as introduced in seminar 4. Student groups are expected to briefly introduce the brand portfolio and marketing activities used to build brand equity at the introduction and then present the following traits in reasonable detail: 1. How the brand delivers customer benefits 2. How the brand stays relevant 3. How the brand is priced to reflect consumer perception of value 4. How the brand is positioned 5. How the brand is consisten
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