The Rapid Evolution of Digital Technology Question

The Rapid Evolution of Digital Technology Question

I’m working on a marketing practice test / quiz and need an explanation and answer to help me learn.

part1

Collaboration and alignment among sales and marketing teams is essential, now more than ever.

Read this article and highlight 5-10 items you learned that are the latest trends and can help amplify marketing and sales efforts.  Apply to the company you chose to focus on to exemplify.

https://www.brafton.com/blog/strategy/11-exciting-b2b-marketing-trends-you-need-to-know-for-2018/

part 2

Creating strong marketing measurement systems such as dashboards that highlight key performance indicators is essential.  Read the following article on 20 KPI’s that are most important and identify 8 or more that matter most to the company you chose to focus on.  Explain why.

https://databox.com/most-important-b2b-kpis

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