Visual Digital Communication Analysis Assignment
“Analyse three different forms of visual digital communication used for disseminating organisational, educational or research content, and evaluate three contrasting methods for gauging the audience response.Relate your analysis to the context, aims and needs of the relevant organisation(s) and support your discussion with references to existing literature, key theories and published research”.
University of California Davis Speech Act Theory Essay
I would like you to find at least 3 research articles (NOT book chapters! Actual, academic peer-reviewed research articles) from the last 10 years (2011-2021) addressing this theory in different context. (Ideally each article should be talking about a slightly different application or environment in which the theory was tested)
Your essay should have 4 distinct parts:
Introduction and theory description. I would like you to describe theory you chose based on class readings and ONE more academic source (textbook, book chapter, academic encyclopedia entry..etc.) I want you to summarize most important premises of the theory, why you chose it, and why do you think it’s interesting. At least 2 pages double spaced.
Summary of three articles. In this part I ask you to summarize (NOT copy – paste!) the articles you read using your own words. What were they about, how they tested the theory, what results they obtained, what were the most important implications of the findings. At least 1 page double spaced PER article.
Self reflection and summary. How do you see this theory play a role in your own life? Can you describe a particular situation, or context in which you noticed this theory at work? Describe the situation and explain HOW theory was applicable to this situation. (between 1-2 pages double spaced)
Bibliography. I would like you to list your sources using APA citation style. You need minimum of 5 sources including the book, or one class reading. The essay should be submitted in print in class, AND on canvas as a word document or a PDF. (Word is easier to format APA without messing up). I ask that you use 12 point font, Times new Roman or Arial, double spaced. Essay should have between minimum 1500 and maximum 1750 words.